Our Process
Our unique four-phase process takes you from concept to bestseller. We craft your manuscript, design an eye-catching cover, manage publishing logistics, and execute a
buzz-worthy marketing plan, ensuring your book makes a lasting impact.
PHASE 1: PRODUCE
This is where we start shaping your book. We pair you with the perfect Angel Writer who really gets you and your vision.
Together, we'll map out your book, from your ideal customer and the big idea, down to the details of each chapter.
Our goal?
To make sure your book sounds exactly like you — as if you're speaking directly to your ideal readers.
Then, our editors step in to ensure everything is clear, correct, and ready to captivate your audience.
1. Brainstorm Your Perfect “Big Idea”:
We begin your book project by having an initial Strategy Session with Rick. Think of him as a mix of a writer, guide, and collaborator who’s all in for your book idea/ message/ story.
This step is crucial and the foundation for everything moving forward. We will:
- Begin with a brainstorming session to determine your ideal clients, what their biggest problems and frustrations are, and how your services solve their problems.
- From there, we will discover the big idea for you book and draft a solid book outline that captures your vision.
Many publishing firms just assign you a ghostwriter, but not us. We believe you should work with someone who gets you and can bring out your story in your authentic voice. Rick’s 32 years in the fitness industry, and his extensive experience in fitness copywriting makes him the perfect partner for your project. This unique approach sets Fitness Publishing apart from the rest.
2. Write & Complete Your Book:
Now it’s time to bring your “Big Idea” to life. During this critical step in the process, we will:
- Use our exclusive writing platform to communicate and collaborate with you effectively.
- Get your unique perspective for each chapter to capture your authentic voice.
- Write the entire book to reflect your unique perspective.
We understand it needs to be perfect. That’s why we offer unlimited revisions, making sure you’re completely satisfied with every word.
The usual timeline is 8-12 weeks, but it’s flexible based on how much time you can dedicate.
Generally, if you’re able to commit 2-4 hours per week, we can keep the process moving smoothly.
3. Editing and Proofreading for Perfection:
Once your book is written, our editing team takes over. They’ll go through your book carefully, improving the language, making sure it sounds just right, and keeping your unique voice intact.
Then, our sharp proofreaders will check every line, fixing any mistakes to make sure your book is perfect and ready for publishing.
4. Our copywriter crafts Cover Copy, Author bio, and Description
We’re not just crafting words; we’re creating your launchpad.
Our skilled copywriters meticulously craft your book’s cover copy, author bio, and description, weaving in strategic keywords to boost your Amazon SEO.
It’s about presenting you as an authority and ensuring your book gets the spotlight it deserves.
5. Our book formatter will handle ebook and paperback formatting
Our mission is to make your e-book shines on every screen. We meticulously format your manuscript, ensuring each sentence flows seamlessly on devices like Kindles, iPads, and Nooks.
We’re all about creating that perfect reading experience – where your audience can dive into your words with zero distractions.
But we don’t stop at digital… and this is where the dream of your “Big Idea” becomes your new reality. For the paperback version of your book, we bring the same attention to detail in designing a layout that’s a joy to flip through.
Our expert designers craft pages that not only are pleasing to the eye but also provide a tactile satisfaction, making your book a tangible treasure in your readers’ collections.
Whether they’re swiping on a screen or turning a page, your readers will be immersed in the world you’ve created, thanks to our thoughtful and precise formatting.
It’s not just about making it look good; it’s about keeping your reader’s undivided attention and honoring your story in the form it deserves.
6. Crafting Eye-Catching Book Covers
A book cover is more than just a protective sleeve; it’s the first impression your book makes.
Our design team specializes in creating captivating covers for both Kindle and paperback that truly represent your book’s core message and attract your ideal readers.
Because let’s be honest, people do judge a book by its cover, and we make sure yours stands out on any shelf or digital library.
PHASE 2: PUBLISH
Now we get your book ready to wow readers. Our team puts together a stunning cover that grabs attention because we know people really do judge a book by its cover. We make sure yours makes a great first impression.
Then, we write a blurb that's so interesting people can't wait to read more. Next, we sort out the inside of your book. We take care of all the technical stuff to make sure your e-book works perfectly on all devices, like Kindles or iPads, and that your paperback feels good to read – easy on the eyes and nice to handle.
We handle all the details, so your book looks professional inside and out, making your readers' experience the best it can be.
PHASE 3: PUBLISH
In this phase, we've got publishing and distribution covered for you.
We also sort out all the technical stuff like getting your ISBN and making sure your book looks perfect wherever it's sold.
We're here to make sure your book is ready to shine on any platform.
7. Categories, Keywords and Pricing Research
Before your book hits the shelves, we do our homework. We check out the competition, see what prices work best, and pick the perfect categories for your book.
We also look for the right keywords that people use to find books like yours. This way, we place your book where it has the best chance of being seen and sold.
8. ISBN and KDP Account Setup
We handle the behind-the-scenes details for you. This means getting your book its own ISBN — that’s like its personal ID number.
Plus, we’ll set up your Amazon Kindle Direct Publishing account, so your book is ready to go live for readers to find and buy.
9. We Launch Your Book on Amazon and You Keep Full Control
We launch both your eBook and paperback on Amazon, the world’s biggest online store.
Best part?
You keep full rights and own your book completely.
Every penny you make from sales?
It’s all yours. 100% of the royalties go straight to your bank account.
10. Establishing Your Author Identity
Next up, we roll out the red carpet for you on Amazon with your very own Author Central page.
Think of it as your author spotlight, where readers can learn all about you and see your work.
It’s your chance to shine as an author, showcase your expertise, and connect with readers. We make sure it looks great and draws readers in!
11. Hitting Bestseller Status
With our marketing plan, we assure you that your book will achieve the coveted bestseller status.
To catapult your book to bestseller status, we start with a strategic price point: for the launch, we set your ebook’s price at just $0.99, making it an irresistible buy. But pricing is just the start.
Next, we spread the word by featuring your book on popular ebook deal websites, which are like magnets for book lovers. We’ve established strong connections over time with the creators of these ebook deals sites, and they are enthusiastic about featuring our clients’ books on their platforms.
We also reach out to a network of influencers who help spread the word to their dedicated followers. These influencers are key players in driving visibility and sales.
We have tools and software that can easily track any book sales.
And if your goal is hit the coveted “#1 Bestseller” status, your strategy is to outperform the #1 book in your category in terms of sales to become the #1 bestseller. For example, if the current #1 book is selling 200 copies daily on Amazon, achieving just 201 sales will elevate you to the prestigious #1 Bestseller position.
Having the Bestseller tag attached to your name opens numerous doors for you. It can also lead to more speaking engagements and, if used effectively, attract a significant number of clients.
12. Verified Reviews on Amazon for Credibility
We help you get at least 10 verified reviews from Amazon’s top reviewers and genuine readers.
This way, when people see your book, they’ll notice those shiny stars and positive comments, making them more likely to hit the ‘buy’ button.
PHASE 4: PROMOTE
Now, it's showtime! After getting your book all set up, we switch gears to making it a hit. We've got a plan to get your book out there and climbing the charts, aiming straight for that #1 Bestseller spot on Amazon.
We’ll also gather verified reviews on Amazon to show new readers why your book’s a must-read.
Embark on Your Authorship Adventure Today
Ready to craft your ideas and expertise into a compelling book that establishes you as the go-to authority, attracts pre-qualified clients, and leaves an indelible legacy?
Click the button below to start your journey towards becoming a respected and influential author with us. Your story is waiting to be told, and we’re ready to help you write it. Let’s bring your book to life together.
SCHEDULE A FREE BRAINSTORMING SESSION WITH RICK
The first step to creating your first book is a no-obligation, fact-finding call with Rick Streb, Founder of Fitness Publishing. This one-on-one call will help him understand what your business and what your goals are.
This is NOT a sales call. There is no obligation on your part until you have decided to become a client. I look forward to hearing from you, and more importantly, working together to design one of the most powerful and effective marketing assets you can create for your business.